{"id":4100,"date":"2022-11-28T12:42:10","date_gmt":"2022-11-28T12:42:10","guid":{"rendered":"https:\/\/milkorg.webgarh.net\/?p=4100"},"modified":"2023-11-21T13:41:14","modified_gmt":"2023-11-21T13:41:14","slug":"dfo-launches-popular-milk-and-cookies-campaign","status":"publish","type":"post","link":"http:\/\/3.98.3.205\/milk\/press-room\/dfo-launches-popular-milk-and-cookies-campaign\/","title":{"rendered":"DFO launches popular Milk and Cookies campaign"},"content":{"rendered":"

DFO launches popular Milk and Cookies campaign<\/b><\/b><\/p>\n

Giving back to and supporting local communities has always been important to Ontario dairy farmers. This holiday season, Dairy Farmers of Ontario (DFO) is making its fourth consecutive holiday donation of $500,000 to The Hospital for Sick Children (SickKids) and other Ontario children\u2019s hospitals in Hamilton (McMaster Children\u2019s Hospitals), London (Children\u2019s Hospital) and Ottawa (CHEO). Since 2019, DFO has donated more than $2 million through the Milk & Cookies campaign to initiatives that support patients and families spending the holidays in Ontario children\u2019s hospitals.<\/p>\n

We kick off\u00ad this year\u2019s campaign with a new TV commercial, Home for Christmas. The ritual of leaving milk and cookies out for Santa means hope, excitement and, above all, \u2026 magic. The ritual of milk and cookies is the inspiration behind our TV commercial. The objective is to generate awareness of DFO\u2019s donation to Ontario children\u2019s hospitals and strengthen consumers\u2019 perceptions of the dairy industry, while driving consumption by reinforcing the importance and tradition of milk during the exciting holiday season.<\/p>\n

To further amplify the donation and generate consumer engagement, the magical pairing of milk and cookies will be used to spread joy to kids spending the holidays in Ontario children\u2019s hospitals. DFO is providing these kids with a custom Santa\u2019s Milk-O-Gram kit. Each kit includes everything a child needs to decorate a unique and festive milk bottle for Santa\u2019s milk to leave out on Dec. 24 (Christmas Eve), including milk coupons. To encourage consumer participation, DFO is inviting families across Ontario to get involved by posting their own messages of support on social media right through the holiday period. The first 300 individuals to post a message will receive a Santa\u2019s Milk-O-Gram kit of their own. Consumers can visit DFO’s social channels to learn more.<\/p>\n

The campaign launches on Nov. 28, with 30- and 15-second ads on TV, online video ads, social media, influencers, public relations, billboards, digital advertising, radio ads and broadcast segments on CP24. Our media buy and PR eff\u00adorts will reach all Ontarians and invite them to join us in showing support for kids who are in children\u2019s hospitals across the province this holiday season.<\/p>\n

Read the press release here: https:\/\/www.newswire.ca\/news-releases\/annual-milk-amp-cookies-campaign-from-dairy-farmers-of-ontario-supports-ontario-children-s-hospitals-this-holiday-season-with-500-000-donation-847330161.html<\/a><\/p>\n

Watch the TV commercials here: https:\/\/youtu.be\/F7t_HXLocnk<\/a><\/p>\n

For media inquiries, contact media@milk.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

DFO launches popular Milk and Cookies campaign Giving back to and supporting local communities has always been important to Ontario dairy farmers. This holiday season, Dairy Farmers of Ontario (DFO) is making its fourth consecutive holiday donation of $500,000 to The Hospital for Sick Children (SickKids) and other Ontario children\u2019s hospitals in Hamilton (McMaster Children\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[110],"tags":[],"class_list":["post-4100","post","type-post","status-publish","format-standard","hentry","category-press-room"],"acf":[],"yoast_head":"\nDFO launches popular Milk and Cookies campaign - Milk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/3.98.3.205\/milk\/press-room\/dfo-launches-popular-milk-and-cookies-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DFO launches popular Milk and Cookies campaign - Milk\" \/>\n<meta property=\"og:description\" content=\"DFO launches popular Milk and Cookies campaign Giving back to and supporting local communities has always been important to Ontario dairy farmers. 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